PERANCANGAN STRATEGI CUSTOMER RELATIONSHIP MARKETING MENGGUNAKAN PENDEKATAN CUSTOMER INTIMACY STRATEGI DALAM RANGKA MEMBANGUN KEINTIMAN DENGAN PELANGGAN (Studi Kasus : Supplier Bless Fashion Salatiga & Projects.co.id Project and Digital Product Marketplac
Abstract
Abstrak
Strategi pemasaran yang paling utama untuk
mendapatkan keuntungan adalah tingkatkan customer
retention dengan cara mendapatkan pelanggan baru.
Online shop adalah sebuah strategi inovasi yang
berasal dari perkembangan dunia digital yang harus
dieksploitasi untuk mendapatkan pelanggan baru tanpa
harus meningkatkan biaya customer acquisition.
Permasalahan nya adalah paradigma traditional
marketing masih saja melekat pada pemilik online shop.
Anggapan mereka terhadap online shop adalah hanya
mengubah barang fisik menjadi barang digital, dan dari
transaksi cash menjadi transaksi online, sehingga
konversi dari offline shop menuju online shop hanya
sia-sia belaka.
Meningkatkan customer retention adalah kunci online
shop untuk tetap bisa eksis di pasar digital. Online shop
bukanlah sekedar mengubah transactional fisik ke
transaksional digital, tetapi online shop adalah gerbang
baru untuk meningkatkan brand awareness sekaligus
meningkatkan customer retention dengan menggunakan
model bisnis customer intimacy strategy.
Kata kunci: customer relationship management, key
people strategies, customer intimacy strategy.
Full Text:
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