ANALISIS KEMATANGAN TATA KELOLA TEKNOLOGI INFORMASI DALAM BISNIS PEMASARAN ONLINE

Sandy Kosasi

Abstract


Ketersediaan dan kesiapan teknologi informasi dalam bisnis pemasaran online melalui teknologi media sosial sangat bergantung kepada kehandalan dari tata kelola teknologi informasinya. Penyediaan layanan informasi penting untuk menjamin bisnis pemasaran online dapat beroperasi dengan lancar dalam melakukan proses transformasi transaksi bisnis. Tujuan penelitian untuk mengetahui kesenjangan dan merekomendasikan tata kelola teknologi informasi dari perspektif implikasi manajerial untuk keterkaitan antar proses dari setiap objektif kontrol dari domain DS (Deliver and Support). Responden penelitian diambil sebanyak 35 perusahaan  pemasaran online di Kalimantan Barat dengan teknik purposive sampling menggunakan kerangka kerja COBIT 4.1. Hasil penelitian memperlihatkan nilai kesenjangan kematangan saat ini yang terendah ada pada proses DS4 (memastikan layanan berkelanjutan) yaitu 2,256. Tata kelola teknologi informasi DS4 memiliki hubungan keterkaitannya yaitu masukan objektif kontrol  terdiri dari PO2, PO3, PO9, AI2, DS1 dan hasil objektif kontrol  terdiri dari DS8; DS7; ME1; AI6; PO9; DS11. Meningkatkan nilai kematangan pada proses DS4 juga harus bersamaan dengan proses seperti DS1, DS2, DS5 dan DS8. Semua proses membutuhkan koordinasi secara akurat dalam rangka memperbaiki kesenjangan untuk mencapai pada tingkat ditetapkan (define). 


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