TEKNOLOGI AUGMENTED REALITY SEBAGAI MEDIA INFORMASI PEMASARAAN PADA KUPU-KUPU MALAM CAR AUTO-FASHION

Intisari / Abstract

Information technology is growing rapidly until recently and almost touching many areas and facilitate us in our daily activities that we do. In practice, the technology is designed to ease or alleviate human tasks. Persainganlah which spurred the development of technologies capable of growing rapidly today. One is the 3D technology, one of the interesting technologies.

Augmented Reality is a technology that can combine virtual objects twodimensional or three-dimensional into a real neighborhood and then projecting the virtual objects in real time. As the title above "Augmented Reality Technology For Media Information Marketing On Kupu-kupu Malam Car Auto-Fashion", create a 3D object that is designed and combined with Augmented Reality technology can certainly be an attractive product presentation to customers.

Used as an interactive catalog for 2 Dimention not a presentation that customers get but a presentation 3Dimensi. Even after combined with the technology of Augmented Reality 3D objects that have been made can be directly rotated or moved by you, so that the object can be viewed from any direction but you are moving. So the catalog is made to 3 Dimention objects can interact directly to you.