PEMBUATAN IKLAN ANIMASI 2D PRODUK GULA SEMUT UNTUK KOPERASI SERBA USAHA JATIROGO, KULON PROGO

Intisari / Abstract

In the era of globalization, the development of information technology is growing rapidly each agency requires both domestic and overseas vying enhance the marketing competitiveness in terms of product introduction to the community, to improve quality. One of these is affected by marketing in the country. Marketing in Indonesia is likely to lose out in the competitive international market.

The cause of the defeat of Indonesia in international business competition, one of which is because the Indonesian people still lack love the products made in the country, today's business competition makes insatansi compete advertise their products, in this case the people of Indonesia are still not familiar with the product in the country.

Issues that will be addressed in this regard is how to design an animated ad product marketing sugar ants in the country, which aims to introduce the people of Indonesia in order to determine the quality of the product sugar ants made in the country. The method of data collection methods of observation, wawncara and review of the market, to design their own ads through several stages such as feasibility studies, preliminary planning, analysis, design and implementation of the advertising system advertising system. The software used to create this application is Adobe Flash CS4, Adobe Premier Pro CS4, Adobe Audition 1.5, Adobe Illustrator CS4, and Adobe Photoshop CS4.